PARA O BEM
An initiative,
an opportunity.
The company "Máquina do Bem," in partnership with the School of Advertising and Marketing - ESPM/SP, challenged us to create a new visual identity and a new name for the initiative they created – a project that turns your birthday gift into an opportunity to do good by passing on objects.
FOR ESPM
Project done as a group.
As an analogy to the word "parabéns," which conveys birthday greetings, the new name – PARA O BEM – was conceived to resonate with the specific target audience of the company, namely, young university students. The aim was to pique their interest in understanding more about the project since today's youth are known for their engagement in helping others and making a positive impact on society.
With this type of attraction in mind, the name was chosen to make an impact, featuring eye-catching colors that can be seen and remembered from afar.
The logo also draws an analogy to the word "parabéns," which signifies birthday congratulations and is a part of the happiest song for anyone celebrating their birthday.
