FOR NESTLÉ

Work done as a group

The company Nestlé, in partnership with the design course at ESPM, challenged us to rejuvenate the packaging identity of Talento chocolate bars, ensuring that they still reflected the true essence of the brand and showcased its uniqueness among competitors. The key aspects to consider were: the square shape, the fact that it's an inclusion chocolate, and, of course, the Brazilian essence inherent to the product.

The ultimate goal was to impress the company and attract the new millennial consumer without losing the current brand consumers.